Is Shop Pay adoption correlated with better checkout completion?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Shop Pay and Checkout Completion: Understanding the 1.72x Effect
Shop Pay's conversion advantage comes from eliminating the three highest-friction steps in mobile checkout: typing a card number, typing a shipping address, and typing billing information. A Shop Pay user completes checkout in 2-3 taps. A standard card entry user faces 15-20 form fields on mobile. The difference in abandonment rate is predictable.
Checkout Completion by Payment Type
| Payment Method | Steps to Complete | Mobile Completion Rate |
|---|---|---|
| Shop Pay (saved) | 2-3 taps + face ID/fingerprint | 82-88% |
| Apple Pay | 2 taps + Face ID | 80-86% |
| Google Pay | 2-3 taps + fingerprint | 78-84% |
| PayPal (saved) | 3-4 taps | 68-75% |
| Credit card (manual entry) | 15-20 form fields | 48-58% |
How to Increase Shop Pay Adoption
- 1. Enable Shop Pay in Shopify admin (Settings → Payments → Accelerated checkout)
- 2. Display Shop Pay button prominently - it should appear before the standard "Checkout" button
- 3. On product pages, enable "Buy with Shop Pay" for single-click from PDP (reduces cart step entirely)
- 4. In email and SMS campaigns, link to cart with Shop Pay as the visible CTA
- 5. For customers who haven't used Shop Pay, consider a "Save payment for faster checkout next time" prompt post-purchase
Shop Pay + post-purchase upsell: Growth Suite's Post-Purchase Upsell Funnels are fully compatible with Shop Pay checkouts. When a customer completes checkout via Shop Pay, the upsell step appears immediately after - and accepting the upsell charges the same saved payment method with a single tap. This makes the post-purchase upsell experience as seamless as the original checkout, which is why acceptance rates on Shop Pay post-purchase upsells are 20-30% higher than on standard checkout upsells.
Shop Pay Adoption Measurement
- - In Shopify Analytics: Finances → Payment methods used - shows Shop Pay % of orders
- - Track month-over-month Shop Pay % as an indicator of checkout optimization progress
- - If Shop Pay adoption is under 15% and your audience is primarily US/CA, investigate placement and button visibility
- - Target: 25-35% of orders via Shop Pay as a healthy benchmark for most Shopify stores
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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