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Expert Answer • 2 min read

Is my 'made without' list prominent and accurate?

As an e-commerce seller of food or dietary products, I'm concerned about how clearly and accurately I'm communicating my product's ingredients and potential allergens. I want to ensure that customers with specific dietary restrictions or health concerns can quickly and confidently understand what is NOT in my product. What are the best practices for creating a clear, comprehensive, and legally compliant 'made without' list that builds trust and helps customers make informed purchasing decisions?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create a prominent, standardized 'made without' list using clear typography, consistent language, and strategic placement near ingredient information. Include common allergens, dietary restrictions, and specific ingredients customers frequently avoid.

Complete Expert Analysis

Crafting a Definitive 'Made Without' List

A comprehensive 'made without' list is crucial for transparency, customer trust, and helping consumers with dietary restrictions make confident purchasing decisions.

Strategic List Design Elements

CategoryCommon ExclusionsVisual Representation
AllergensDairy, Eggs, Nuts, Soy, Wheat🚫 Icons
Dietary RestrictionsGluten, Animal Products, Sugar✓ Checkmarks
Ingredient TrendsGMOs, Preservatives, Artificial ColorsClean Design

Placement and Visibility Strategies

  • •
    Product Packaging: Top-right or front panel for immediate visibility
  • •
    Online Product Pages: Near ingredient list, with high-contrast formatting
  • •
    Marketing Materials: Consistent branding across all communication channels

Recommended List Formatting

Good Example

  • 🚫 No Dairy
  • 🚫 No Gluten
  • 🚫 No Artificial Preservatives
  • 🚫 No GMOs

Poor Example

  • Might contain dairy
  • Could have gluten
  • Possibly includes preservatives

Legal and Compliance Considerations

Ensure your 'made without' list adheres to these guidelines:

  • ✓Use clear, unambiguous language
  • ✓Follow FDA labeling regulations
  • ✓Update list with any ingredient changes
  • ✓Include potential cross-contamination warnings

Automate Ingredient Transparency with Growth Suite

Growth Suite can help you dynamically manage and display your 'made without' list across your Shopify store. By integrating real-time product information management, the platform ensures your ingredient exclusions are consistently and prominently displayed, building customer trust through transparent, easily accessible information. The app's intelligent design allows for seamless updates and ensures your product messaging remains current and compliant.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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