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Expert Answer • 1 min read

Is my hero CTA above the fold on all common device sizes?

As an e-commerce business owner, I'm concerned about my website's conversion potential and want to ensure that my primary call-to-action (CTA) is immediately visible to visitors across different devices. I need to understand how to optimize my hero section's layout to maximize visibility, engagement, and potential conversions without requiring users to scroll. What are the best practices for positioning and designing an above-the-fold hero CTA that works seamlessly on mobile, tablet, and desktop?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Ensure your hero CTA is visible without scrolling by using responsive design techniques, maintaining a 16:9 aspect ratio for hero images, implementing mobile-first design, and using size-responsive typography that adapts to different screen dimensions.

Complete Expert Analysis

Above-the-Fold CTA Optimization Strategy

A strategically positioned hero CTA can dramatically improve conversion rates by immediately capturing visitor attention and guiding them toward your primary business goal.

Device Size Visibility Checklist

DeviceScreen SizeCTA Visibility
Mobile320-414pxFull Visibility
Tablet768-1024pxFull Visibility
Desktop1024-1920pxFull Visibility

Responsive Design Techniques

1. Viewport Height Strategy

  • •Use CSS min-height: 80vh for hero section
  • •Ensures CTA remains visible without scrolling
  • •Adapts dynamically to screen dimensions

2. Flexible Typography

  • •Use responsive font sizing with clamp() function
  • •Example: font-size: clamp(1.5rem, 4vw, 3rem)
  • •Ensures readability across devices

3. Mobile-First Layout

  • •Design for mobile screens first
  • •Use CSS media queries to enhance for larger screens
  • •Prioritize content hierarchy for small screens

CTA Placement Best Practices

Visual Hierarchy

  • ✓Position CTA in clear visual path
  • ✓Use contrasting colors
  • ✓Ensure sufficient white space
  • ✓Make button size touch-friendly

Performance Considerations

  • ✓Optimize hero image size
  • ✓Use lazy loading
  • ✓Minimize above-the-fold content weight
  • ✓Prioritize critical CSS

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Growth Suite's advanced tracking automatically analyzes your hero section's performance across devices. By monitoring visitor interactions, engagement times, and conversion rates for different hero layouts, the app provides data-driven recommendations to optimize your CTA placement, ensuring maximum visibility and conversion potential across all screen sizes.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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