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Expert Answer • 2 min read

Is Hotjar or Crazy Egg better for heatmaps?

As an e-commerce business owner, I'm trying to understand which user behavior tracking tool will provide the most actionable insights for improving my website's conversion rate. I've narrowed down my options to Hotjar and Crazy Egg, both popular for their heatmap and user experience visualization features. I need to determine which platform offers the most comprehensive analytics, ease of use, and value for money, specifically for understanding how visitors interact with my product pages and checkout process. What are the key differences between these tools, and which one would be more suitable for a growing online store?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Shopify's one-page checkout (introduced in 2023) reduces checkout abandonment by 15-20% for most stores compared to the old 3-page flow. If you're still on the legacy checkout, switching is one of the highest-ROI changes you can make.

Complete Expert Analysis

Shopify One-Page Checkout: Impact and Setup

Shopify launched its one-page checkout in 2023 as the new default. For stores still on the old multi-step checkout, switching is one of the easiest conversion wins available - no design work, no development cost, just a setting change.

One-Page vs. Three-Page Checkout

Factor 3-Page Checkout 1-Page Checkout
Load events3 separate page loads1 load, sections expand in place
Progress visibilityCustomer knows they're on step 2 of 3All steps visible simultaneously
Abandonment points3 moments to leave1 commitment threshold
Mobile experienceMore scrolling and navigationBetter flow, fewer redirects
Typical completion rate50-60%65-75%

Enabling One-Page Checkout

  1. Go to Shopify Admin > Settings > Checkout
  2. Look for "Customer experience" or "Checkout layout"
  3. Select "One-page checkout" if not already default
  4. Save and test on mobile and desktop
  5. Monitor checkout completion rate for 2 weeks post-change

Shopify Plus checkout: Plus merchants have additional checkout customization via Checkout Extensibility - allowing upsells, loyalty rewards, and custom fields within the checkout flow. Growth Suite's Checkout Upsells are built specifically for this, adding one-click add-ons without disrupting the checkout experience.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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