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Expert Answer • 2 min read

Is Cyber Monday only for online shopping?

I'm curious about the true nature of Cyber Monday and whether it's exclusively an online shopping event or if there are nuances I'm missing. As a consumer and small business owner, I want to understand the scope of this shopping day, its origins, and how it compares to traditional Black Friday sales. Are physical stores involved, or is it purely an e-commerce phenomenon? What strategies should I consider for maximizing sales during this critical shopping period?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Cyber Monday is primarily online, but many physical retailers now run in-store CM deals too. For Shopify merchants, CM is an online-first event with the vast majority of transactions happening digitally.

Complete Expert Analysis

Is Cyber Monday Only for Online Shopping?

Cyber Monday originated as a purely online event, and its core identity remains digital-first. However, the lines have blurred as physical retailers have adopted CM promotions to compete with e-commerce.

Online CM (Core Identity)

  • - Where CM originated and thrives
  • - 100% of e-commerce categories benefit
  • - Mobile-first (73% of purchases in 2025)
  • - Instant delivery for digital products
  • - Best ad ROI vs. BF for online stores

In-Store CM (Growing but Secondary)

  • - Large retailers run in-store CM events
  • - Typically mirrors online deals for consistency
  • - Foot traffic much lower than BF
  • - Less relevant for Shopify-only merchants

Why CM Stays Online-Dominant

CM falls on a Monday - a workday. Shoppers aren't lining up outside stores; they're shopping from desks and phones. This makes CM almost entirely an e-commerce event in practice, regardless of what physical retailers do.

Growth Suite: CM's online-native nature makes it ideal for Growth Suite's digital tools - Email Capture Campaigns to grow your list, Growth Links to drive traffic from email/SMS to specific product deals, and High-Fidelity Countdown Timers on product pages to convert visitors who land from those links.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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