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Expert Answer • 2 min read

Is Cyber Monday bigger than Black Friday?

As an e-commerce professional, I'm trying to understand the comparative significance of Cyber Monday and Black Friday for online retail. These two major shopping events have become critical revenue generators, but their relative importance seems to shift yearly. I want to dive deep into their performance metrics, understand which event drives more sales, and learn how to strategically prepare my online store to maximize revenue during this crucial holiday shopping period.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Online sales-wise, Cyber Monday is now the largest single online shopping day, surpassing Black Friday. However, Black Friday still leads in total retail spending when combining in-store and online.

Complete Expert Analysis

Is Cyber Monday Bigger Than Black Friday?

It depends on how you measure 'bigger.' For pure e-commerce, Cyber Monday wins. For total retail (online + physical stores), Black Friday still leads. Both are essential for any online merchant.

Metric Black Friday 2025 Cyber Monday 2025
Total US retail spend $16.4B+ (wins) $13.8B
Online-only spend $10.8B $13.8B (wins)
Mobile % of online 68% 73% (wins)
Traffic volume Higher (wins) Slightly lower
In-store shoppers ~130M (wins) Minimal
Avg. order value Similar Similar

What This Means for Your Store

For a Shopify merchant selling online, Cyber Monday is your highest-revenue opportunity of the year. Black Friday brings more traffic but also more comparison shopping. CM shoppers come with higher purchase intent and convert at 4-6% vs. BF's similar rate - but on a day with lower ad costs.

Growth Suite: Run both BF and CM as distinct campaigns with Growth Suite's Scheduled Campaigns - separate offer windows, separate targeting rules, separate analytics via Funnel Report. Don't treat them as one event; each deserves its own strategy.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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