Is cart abandonment higher for beauty products compared to other industries?

As a beauty brand owner running a Shopify store, I've been obsessing over our cart abandonment rates. Every month, I see hundreds of potential customers adding our skincare and makeup products to their carts, only to disappear without completing the purchase. It's incredibly frustrating because I know our products are high-quality and competitively priced. I've invested significant money in Meta ads to drive traffic, but watching potential revenue slip away is heart-wrenching. Our conversion rates hover around 2-3%, which I know is below industry standards for beauty e-commerce. I've tried generic pop-ups and discount codes, but nothing seems to consistently convert those hesitant shoppers. The beauty industry is incredibly competitive – customers have endless choices, and their purchase decisions are often emotional and driven by very specific triggers. They're not just buying a product; they're buying a promise of transformation, confidence, and self-care. Understanding why they abandon carts and finding a strategic way to re-engage them feels like solving a complex puzzle. I need a solution that doesn't just blast generic discounts but truly understands each visitor's unique purchase intent.