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Expert Answer • 2 min read

I want to run a 'Buy one foundation, get one 50% off' promotion. How do I set that up?

I'm looking to create a strategic 'Buy one foundation, get one 50% off' promotion for my cosmetics store. I want to increase sales of my foundation line, encourage customers to purchase multiple items, and create an attractive offer that feels like a genuine value. However, I'm unsure about the technical implementation, potential pitfalls, and how to structure this promotion to maximize its effectiveness without hurting my profit margins. What are the best practices for setting up a successful BOGO-style discount campaign?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create a Buy One Get One 50% Off promotion by configuring a product-specific discount in your e-commerce platform, setting clear conditions like matching product categories, and ensuring the discount applies automatically at checkout with transparent pricing.

Complete Expert Analysis

Comprehensive BOGO Foundation Promotion Strategy

A well-executed 'Buy One, Get One 50% Off' foundation promotion can significantly boost sales while providing genuine value to customers. Here's a comprehensive guide to implementation.

Promotion Configuration Steps

StageActionKey Consideration
Product SelectionDefine eligible foundation productsSame category, price range
Discount SetupConfigure 50% off second itemLower-priced item discounted
Promotion LimitsSet purchase quantity restrictionsPer order, total inventory
CommunicationClear messaging across channelsHighlight value proposition

Technical Implementation Details

1. Product Grouping Strategy

  • •Group foundations by similar price points
  • •Exclude clearance or deeply discounted items
  • •Consider product margin when selecting eligible items

2. Discount Calculation Method

  • •Automatically apply 50% discount to lower-priced foundation
  • •Ensure discount applies at cart level
  • •Validate discount works with minimum purchase requirements

Marketing Communication Tactics

Messaging Recommendations

Product Page

✓ Highlight BOGO offer prominently
✓ Show original and discounted prices
✓ Indicate promotion duration

Email/Social

✓ Create urgency with countdown
✓ Showcase variety of foundations
✓ Emphasize savings opportunity

Performance Tracking Metrics

Conversion
Rate increase
AOV
Average order value
Revenue
Total promotion impact
Margin
Profitability maintained

Automate BOGO Promotions with Growth Suite

Growth Suite offers intelligent promotion management by dynamically tracking visitor intent and automatically applying BOGO discounts. The platform generates unique, single-use discount codes for each visitor, tracks real-time performance, and ensures promotions are applied precisely and efficiently. With built-in analytics, you can instantly measure the impact of your foundation BOGO campaign and optimize future strategies.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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