I want to run a 'Buy one foundation, get one 50% off' promotion. How do I set that up?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Setting Up a Buy One Get One 50% Off Promotion
BOGO at 50% off is more margin-friendly than a fully free item and often converts at similar rates because the framing "get one at half price" feels like a deal without the full cost of a free product. Here's the exact Shopify setup.
Shopify Setup
| Field | Value |
|---|---|
| Discount type | Buy X Get Y |
| Customer buys | Minimum quantity: 1 / From: Foundation collection |
| Customer gets | Quantity: 1 / From: Foundation collection |
| Discount value | 50% off |
| Max uses per order | 1 (standard) or unlimited for bulk buyers |
Margin Math: BOGO Free vs. BOGO 50%
| Offer Type | Revenue (2x $40 item) | Effective Discount |
|---|---|---|
| Buy 1 get 1 free | $40 total | 50% off total spend |
| Buy 1 get 1 at 50% off | $60 total | 25% off total spend |
| Full price x2 | $80 total | 0% |
BOGO Timing with Growth Suite
Growth Suite's Post-Purchase Upsell Funnels are a strong complement to BOGO deals - after a customer buys one foundation at full price, a post-purchase page can offer the second at 50% off. This captures the BOGO benefit without requiring the customer to know about the deal upfront, which preserves full-price intent while still driving incremental sales.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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