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Expert Answer • 2 min read

I want to offer 10% off but only if a customer spends over $50. How do I set that minimum purchase rule?

I'm running an e-commerce store and want to create a strategic discount that incentivizes higher order values. I need to implement a minimum purchase threshold for my 10% discount, ensuring customers are motivated to add more items to their cart to qualify for the promotion. This approach can help increase average order value and make my discount strategy more financially intelligent. I want to understand the technical steps and best practices for setting up this type of conditional discount across different platforms and scenarios.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create a conditional discount in your e-commerce platform by setting a minimum order value requirement of $50. Use built-in discount rules or app-based solutions that automatically apply the 10% off only when the cart subtotal meets or exceeds the specified threshold.

Complete Expert Analysis

Implementing Minimum Purchase Discounts

Strategically designing discounts with purchase thresholds can dramatically improve your store's average order value and conversion rates.

Minimum Purchase Discount Configuration Methods

PlatformMinimum Purchase SetupComplexity
Shopify NativeDiscount Rule ConfigurationSimple
WooCommerceCart Conditions in Coupon SettingsModerate
MagentoShopping Cart Price RulesComplex
Third-Party AppsDynamic Discount GenerationAdvanced

Step-by-Step Implementation

1. Define Discount Parameters

  • •Discount Percentage: 10%
  • •Minimum Purchase Threshold: $50
  • •Applicable Product Categories

2. Configure Platform Settings

  • •Navigate to Discount/Coupon Section
  • •Select 'Create New Discount'
  • •Add Minimum Purchase Condition

Best Practices

Strategic Considerations

  • ✓Clearly communicate threshold to customers
  • ✓Consider product margins when setting discount
  • ✓Monitor discount's impact on average order value

Technical Recommendations

  • ✓Exclude sale/clearance items if needed
  • ✓Use pre-tax total for threshold calculation
  • ✓Test discount logic thoroughly

Automate with Growth Suite

Growth Suite offers advanced discount management by dynamically generating personalized offers based on real-time visitor behavior. The platform can automatically create minimum purchase threshold discounts that adapt to individual customer intent, showing targeted 10% off promotions only when a visitor is likely to increase their cart value. Its intelligent system tracks visitor engagement and predicts the optimal discount strategy to maximize conversion without sacrificing profit margins.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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