I want to offer 10% off but only if a customer spends over $50. How do I set that minimum purchase rule?

Question

I'm running an e-commerce store and want to create a strategic discount that incentivizes higher order values. I need to implement a minimum purchase threshold for my 10% discount, ensuring customers are motivated to add more items to their cart to qualify for the promotion. This approach can help increase average order value and make my discount strategy more financially intelligent. I want to understand the technical steps and best practices for setting up this type of conditional discount across different platforms and scenarios.

Muhammed Tüfekyapan · Accepted Answer

Setting a Minimum Purchase Threshold for Your Discount

Conditional discounts tied to minimum order values are one of the most effective tools for protecting margins while still converting walk-away customers. Here is how to configure a $50 minimum for your 10% offer in Growth Suite.

Step-by-Step Setup

Open Growth Suite and navigate to Campaigns
Create or edit your percentage discount campaign
Under Conditions, select Minimum Order Value
Enter $50 as the threshold
Set discount rate to 10%
Save and activate the campaign

Growth Suite advantage: The offer only shows to visitors who are likely to leave. Dedicated buyers who would spend $50+ anyway are excluded automatically, so you never discount unnecessarily.

Threshold Strategy

Threshold vs. AOV	Effect
Set at AOV (e.g. $50)	Protects most orders, converts fence-sitters
Set 10-20% above AOV	Increases average basket size
Set too high	Fewer conversions, still protects margins

I want to offer 10% off but only if a customer spends over $50. How do I set that minimum purchase rule?

TL;DR - Quick Answer

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Setting a Minimum Purchase Threshold for Your Discount

Step-by-Step Setup

Threshold Strategy

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Muhammed Tüfekyapan

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