How much higher is mobile cart abandonment for cosmetics?

As a cosmetics brand owner running a Shopify store, I've been obsessing over our mobile conversion rates. Our traffic is predominantly mobile—around 75% of our visitors browse on smartphones—but our cart abandonment rates are killing our growth. I've noticed that while desktop visitors seem more likely to complete purchases, mobile shoppers are incredibly fickle. They'll browse beautiful product images, add items to cart, and then mysteriously disappear. This isn't just frustrating; it's costing us serious revenue. Our current mobile conversion rate hovers around 1.8%, which feels painfully low considering the effort we put into creating stunning product pages and running targeted Meta ads. I know mobile shoppers have shorter attention spans and are more likely to get distracted, but there must be a way to capture their interest and guide them toward completing their purchase. The challenge isn't just about traffic anymore—it's about creating a mobile experience that feels seamless, urgent, and personalized. I need strategies that can help me understand why mobile shoppers are abandoning their carts and, more importantly, how I can effectively re-engage them before they slip away.