How many monthly visitors do I currently have and which plan should I choose?

Question

As an e-commerce store owner, I'm trying to understand my current website traffic and determine the most appropriate plan for my business. I've been tracking my Shopify store's performance but feel uncertain about how to accurately count monthly visitors and match that to the right growth and marketing technology solution. I need clear guidance on measuring my traffic volume, understanding visitor metrics, and selecting a plan that aligns with my current business stage and growth ambitions without overspending or under-investing.

Muhammed Tüfekyapan · Accepted Answer

Finding Your Monthly Visitor Count and Choosing the Right Growth Suite Plan
Choosing the right plan starts with knowing your actual traffic volume. Many store owners significantly underestimate or overestimate their monthly visitors - checking the exact number in Shopify Analytics before selecting a plan ensures you're paying for the capacity you actually need.

How to Find Your Monthly Visitor Count in Shopify
Navigate to: Shopify Admin > Analytics > Reports > Sessions over time. Set the date range to the last 90 days and divide total sessions by 3 for a monthly average. Use this average - not your best or worst month - as your baseline for plan selection.
Also check your highest single month in the last 12 months. If you run BFCM promotions or have seasonal peaks, your plan should handle that peak month comfortably, not just your average month. Running out of plan capacity during your highest-revenue period would be counterproductive.

Traffic Volume Reference Points

Monthly SessionsStore StagePlan Consideration

Under 1,000Early-stage, building trafficEntry-level plan, focus on setup quality
1,000 - 5,000Growing storeSmall plan, enough data for A/B testing
5,000 - 20,000Established beauty storeMedium plan, all features accessible
20,000+High-volume beauty brandLarge plan, consider Plus features

Plan Headroom Recommendation
Select a plan that covers 120-130% of your average monthly traffic. This headroom accommodates month-to-month variation and growing traffic without requiring a plan upgrade mid-month. Growth Suite's plans are designed with clear upgrade paths - you can move up when your traffic consistently exceeds your current tier.

How many monthly visitors do I currently have and which plan should I choose?

TL;DR - Quick Answer

Complete Expert Analysis

Finding Your Monthly Visitor Count and Choosing the Right Growth Suite Plan

How to Find Your Monthly Visitor Count in Shopify

Traffic Volume Reference Points

Plan Headroom Recommendation

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Muhammed Tüfekyapan

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Use Cases

Monthly Sessions	Store Stage	Plan Consideration
Under 1,000	Early-stage, building traffic	Entry-level plan, focus on setup quality
1,000 - 5,000	Growing store	Small plan, enough data for A/B testing
5,000 - 20,000	Established beauty store	Medium plan, all features accessible
20,000+	High-volume beauty brand	Large plan, consider Plus features