How long should recovery discounts be valid?

As an e-commerce brand owner, I've been wrestling with the perfect discount recovery strategy for months. Every time a potential customer abandons their cart, I feel like I'm watching money slip through my fingers. I've tried generic 'come back' discounts, but they feel scattered and ineffective. Some customers seem to ignore them, while others just wait for discounts, creating this frustrating cycle of reduced margins. My team keeps pushing me to be more strategic—to create discounts that actually drive genuine conversions without training customers to always expect a deal. We're tracking our metrics obsessively, and I know there's a smarter way to re-engage those almost-customers. The challenge isn't just about throwing a percentage off; it's about creating a time-sensitive, personalized offer that feels exclusive and urgent. I need a method that respects our brand's value while giving hesitant shoppers just enough motivation to complete their purchase. It's a delicate balance between being attractive and not appearing desperate or devaluing our products.