How does price anchoring affect abandonment rates?

Every day, I watch potential customers navigate my Shopify store, and it feels like I'm losing sales right before my eyes. I've noticed something peculiar: when pricing looks confusing or doesn't feel 'right' to shoppers, they seem to hesitate and ultimately abandon their carts. I'm running a fashion accessories store, and our average order value is around $85, but our cart abandonment rate hovers near 70%. That's killing our margins! I've tried different pricing strategies, but nothing seems to consistently make customers feel confident about their purchase. Some days, it feels like I'm throwing darts in the dark, hoping to understand what makes a shopper click 'buy' versus closing the browser. I know psychological pricing exists, but I need more than just random tips—I need a strategic approach that helps me present prices in a way that reduces friction and builds trust. My gut tells me there's a science to how we display and frame prices, but translating that into actual store performance feels like solving a complex puzzle.