How does my abandonment rate compare to other cosmetics brands?

I've been running my online cosmetics store for two years now, and I'm constantly worried about cart abandonment. Every time I look at my analytics, I see potential customers adding products to their cart but then disappearing without purchasing. It's like watching money walk out the door. I've tried generic pop-ups and discount codes, but nothing seems to consistently solve the problem. My Meta ads are driving decent traffic, but my conversion rate feels stuck around 2-3%. I know the cosmetics market is competitive, and every lost sale matters. I'm desperate to understand: Am I doing something wrong? Are other beauty brands experiencing the same challenges? I need to know if my abandonment rate is normal or if I'm missing a critical piece of the conversion puzzle. The financial impact is real—each abandoned cart represents not just lost revenue, but wasted ad spend and missed opportunity. I need a strategic, data-driven approach to understand and reduce these drop-offs.