How does FOMO affect beauty product cart recovery?

As a beauty brand owner running a Shopify store, I've been wrestling with a frustrating problem: high traffic but low conversion rates. My Instagram ads drive tons of potential customers to my skincare and makeup pages, but something's blocking them from completing purchases. I started tracking my analytics and noticed a pattern – many visitors add products to their cart, then mysteriously disappear. It's like they're interested but need just a tiny push to commit. I suspect Fear of Missing Out (FOMO) might be the psychological trigger I'm missing. My current approach feels too passive; I'm essentially hoping customers will convert without giving them a compelling reason to act now. The beauty industry is competitive, and customers have endless options. If I can't create a sense of urgency or make my offer feel exclusive and time-sensitive, I'm essentially leaving money on the table. I need a strategy that doesn't just rely on generic discounts but creates genuine excitement and a 'now or never' feeling that motivates hesitant shoppers to complete their purchase. My goal isn't just to recover abandoned carts but to transform those wavering moments of indecision into confident buying decisions.