How do I write for different customer personas?

As a Shopify store owner in the fashion and beauty space, I've realized that treating all my customers like they're the same is a huge mistake. My analytics show dramatically different browsing and purchasing behaviors across various segments. Some customers are impulse buyers who love trendy, quick-decision products, while others are research-driven and need detailed information before purchasing. I'm struggling to create messaging that resonates with these different personas without sounding generic or scattered. My current approach feels like I'm speaking to everyone and no one simultaneously. I know personalization is key, but crafting distinct narratives for different customer types seems overwhelming. How can I develop a strategic approach to writing content that genuinely connects with each unique segment of my audience, ultimately driving more conversions and building stronger brand loyalty?