Expert answer · 2 min read
How do I write Cyber Monday subject lines?
The short answer
In depth
Writing Cyber Monday Subject Lines
Your subject line determines whether your Cyber Monday email gets opened or ignored. On a day when inboxes are flooded, specificity and brevity beat creativity. A subject that states the deal clearly wins over one that tries to be clever.
High-Converting Subject Line Formulas
Formula 1: Deal + Deadline
"20% off everything - Cyber Monday ends tonight"
Formula 2: Time + Category
"24 hours: our best [category] deals are live"
Formula 3: Direct savings
"Save $[X] today only - Cyber Monday is here"
Formula 4: Question + Urgency
"Still thinking about [product]? Today's your last chance"
Formula 5: Exclusivity
"Cyber Monday: online-exclusive deals for our list"
Subject Line Rules
| Rule | Do | Don't |
|---|---|---|
| Length | Under 50 characters | Long sentences that truncate on mobile |
| Numbers | Include a % or $ figure | Vague "big savings" without specifics |
| Caps | Title case or sentence case | ALL CAPS - triggers spam filters |
| Emojis | 1 emoji max at start or end | Multiple emojis, flashing symbols |
| Spam words | Clear, direct language | "FREE", "WINNER", "GUARANTEED" |
Subject Line Testing
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