Expert answer · 1 min read
How do I write Black Friday subject lines?
The short answer
In depth
Writing Black Friday Subject Lines That Get Opened
Subject lines determine whether your email gets read or deleted. During Black Friday, every inbox is full of sale emails - yours needs to stand out through specificity, relevance, or genuine curiosity.
| Formula | Example | Performance |
|---|---|---|
| Specific % off | "30% off everything - today only" | Very High |
| Name + offer | "[Name], your 25% off code is inside" | High |
| Specific deadline | "Sale ends at midnight - shop now" | High |
| Curiosity | "We've never done this before" | Medium-High |
| Social proof | "Our bestseller is now 30% off" | Medium-High |
| Vague hype | "HUGE BLACK FRIDAY SALE!!!" | Low + spam risk |
Keep subject lines under 50 characters for mobile display. Test 2 variations (A/B) on your first send to optimize for your specific audience before your biggest emails go out.
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