How do I use webhooks for discount events?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Using Webhooks for Discount Events
Webhooks enable real-time event-driven architecture for your discount campaigns. Instead of polling Growth Suite's API for updates, your systems receive instant notifications when key events occur.
Key Discount Events Available
| Event | Payload Data | Use Case |
|---|---|---|
| offer.shown | Visitor ID, campaign ID, timestamp | Attribution tracking |
| code.activated | Discount code, customer email, cart value | CRM update, retargeting suppression |
| order.converted | Order ID, discount used, revenue | Revenue attribution, loyalty update |
| offer.expired | Session ID, campaign ID | Abandoned cart follow-up |
Webhook Integration Pattern
A typical webhook flow for Growth Suite:
offer.shown → mark visitor in CRM as offer-exposed
code.activated → remove from ad retargeting audience
order.converted → update LTV, trigger loyalty sequence
offer.expired → trigger abandoned cart email sequence
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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