How do I track the ROI of my discount campaigns in Growth Suite?

Question

As an e-commerce manager, I'm struggling to understand the true impact of my discount campaigns. I need a comprehensive way to measure their effectiveness, track performance metrics, and determine whether the discounts are actually driving profitable growth or just eroding my margins. I want to know exactly how much revenue these campaigns generate, what their conversion rates are, and how they compare across different segments and periods. What strategies and tools can help me accurately calculate and analyze the return on investment for my promotional efforts?

Muhammed Tüfekyapan · Accepted Answer

Tracking ROI of Discount Campaigns in Growth Suite
Growth Suite's ROI measurement combines in-platform analytics with Shopify's native discount tracking. Understanding how to read both gives a complete picture of campaign profitability beyond simple redemption counts.

ROI Tracking Inputs

InputWhere to Find It
  
    Revenue from campaign ordersGrowth Suite Funnel Report + Shopify discount code revenue
    Total discounts givenShopify Admin - Discounts - Code analytics
    Number of new customers acquiredShopify customers filtered by discount code + first order
    Conversion rate for offer recipientsGrowth Suite Funnel Report (direct from platform)
    Baseline conversion (non-offer)Shopify Analytics - compare equivalent non-campaign periods

ROI Calculation Steps

From Growth Suite Funnel Report: Pull orders completed by offer recipients (direct campaign revenue)
  From Shopify: Pull total discount amount given for the campaign code(s)
  Calculate discount ROI: Campaign revenue / Total discount cost
  Subtract baseline: Estimate what revenue you'd have achieved without the campaign (same period, previous year or non-campaign week) to get incremental ROI
  Add Growth Suite subscription cost as fixed overhead to total cost

ROI Targets by Campaign Type

Campaign TypeMinimum ROI TargetGood ROI
  
    Exit-intent acquisition3:1 revenue to discount cost8:1 or higher
    Cart recovery4:110:1 (recovered carts are high-intent)
    Returning visitor offer5:112:1 (repeat buyers, lower discount needed)

Growth Suite's ROI Structural Advantage
  Growth Suite is architected to maximize ROI rather than just conversion volume. By excluding dedicated buyers from campaigns (they would have converted anyway), every discount issued goes only to truly incremental conversions. This structure means Growth Suite's inherent ROI calculation is cleaner - discount cost is not wasted on cannibalized sales, making each dollar spent on discounts more efficient.

How do I track the ROI of my discount campaigns in Growth Suite?

TL;DR - Quick Answer

Complete Expert Analysis

Tracking ROI of Discount Campaigns in Growth Suite

ROI Tracking Inputs

ROI Calculation Steps

ROI Targets by Campaign Type

Growth Suite's ROI Structural Advantage

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Muhammed Tüfekyapan

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Use Cases

Input	Where to Find It
Revenue from campaign orders	Growth Suite Funnel Report + Shopify discount code revenue
Total discounts given	Shopify Admin - Discounts - Code analytics
Number of new customers acquired	Shopify customers filtered by discount code + first order
Conversion rate for offer recipients	Growth Suite Funnel Report (direct from platform)
Baseline conversion (non-offer)	Shopify Analytics - compare equivalent non-campaign periods

Campaign Type	Minimum ROI Target	Good ROI
Exit-intent acquisition	3:1 revenue to discount cost	8:1 or higher
Cart recovery	4:1	10:1 (recovered carts are high-intent)
Returning visitor offer	5:1	12:1 (repeat buyers, lower discount needed)