Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 2 min read

How do I track repeat purchase behavior after discount campaigns?

I'm struggling to understand how my customers behave after receiving a discount. While I can see immediate sales from promotional campaigns, I want deeper insights into whether these discounts actually encourage repeat purchases or just attract one-time bargain hunters. I need a systematic approach to tracking customer behavior, measuring the long-term impact of my discount strategies, and understanding how different types of promotions influence customer loyalty and lifetime value.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Track repeat purchases by analyzing customer cohorts, measuring time between purchases, comparing post-discount purchase frequency, and calculating customer lifetime value (CLV) for customers acquired through different discount campaigns.

Complete Expert Analysis

Comprehensive Repeat Purchase Tracking Strategy

Understanding customer behavior after discount campaigns requires a multi-dimensional approach that goes beyond simple sales metrics.

Key Tracking Metrics

MetricPurposeCalculation Method
Repeat Purchase RatePercentage of customers making a second purchase(Repeat Customers / Total Customers) x 100
Purchase FrequencyAverage time between customer purchasesTotal Days Between Purchases / Number of Repeat Purchases
Customer Lifetime ValueTotal revenue generated by a customer over timeAverage Purchase Value x Purchase Frequency x Customer Lifespan

Cohort Analysis Framework

1.

Segment Customers by Acquisition Campaign

Group customers based on the specific discount campaign that first attracted them.

2.

Track Cohort Performance

Monitor purchase behavior for each segment over 3, 6, and 12-month periods.

3.

Compare Cohort Metrics

Analyze differences in repeat purchase rates across various discount strategies.

Advanced Tracking Techniques

Behavioral Segmentation

  • ✓Classify customers by discount response
  • ✓Identify high-value repeat buyers
  • ✓Track price sensitivity
  • ✓Analyze time between purchases

Key Performance Indicators

  • ✓Repeat purchase rate
  • ✓Time to second purchase
  • ✓Customer lifetime value
  • ✓Discount-induced purchase frequency

Automate Repeat Purchase Tracking with Growth Suite

Growth Suite provides comprehensive behavioral tracking that goes beyond traditional analytics. The platform automatically segments customers based on their response to discount campaigns, tracks repeat purchase behavior in real-time, and generates detailed cohort reports. By analyzing visitor intent, purchase history, and post-discount engagement, Growth Suite helps merchants understand the true impact of their promotional strategies, identifying which discount approaches genuinely drive long-term customer loyalty and repeat purchases.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions