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Expert Answer • 2 min read

How do I track mobile vs desktop discount usage?

As an e-commerce manager, I'm struggling to understand how different discount codes perform across mobile and desktop platforms. I want to gain insights into whether my mobile customers behave differently from desktop users when it comes to promotional offers. My goal is to optimize discount strategies, understand device-specific conversion patterns, and potentially create targeted campaigns based on these insights. I need a comprehensive approach to tracking and analyzing discount usage across different devices to improve my overall marketing effectiveness.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Track mobile vs desktop discount usage by configuring device-specific tracking in your analytics platform, creating unique discount codes for each device, and analyzing redemption rates, average order value, and conversion metrics separately for mobile and desktop channels.

Complete Expert Analysis

Comprehensive Device-Based Discount Tracking Strategy

Understanding how discounts perform across mobile and desktop platforms is crucial for targeted marketing and optimizing conversion strategies.

Tracking Methodologies

Tracking MethodComplexityInsights Provided
Unique Device CodesLowBasic usage split
Analytics SegmentationMediumDetailed behavior analysis
Advanced Tracking ToolsHighComprehensive user journey

Key Tracking Metrics

Mobile Metrics

  • •Redemption rate
  • •Average order value
  • •Time to purchase
  • •Conversion funnel stages

Desktop Metrics

  • •Redemption rate
  • •Average order value
  • •Time to purchase
  • •Conversion funnel stages

Implementation Steps

1. Create Device-Specific Codes

Generate unique discount codes with device-specific prefixes:

MOBILE-2024-20OFF
DESKTOP-2024-20OFF

2. Configure Analytics Tracking

Set up custom dimensions in Google Analytics or similar platforms to track device-specific discount usage.

3. Analyze Comparative Performance

Compare key metrics between mobile and desktop discount redemptions:

  • •Conversion rates
  • •Average order value
  • •Time from offer to purchase

Automate Device Tracking with Growth Suite

Growth Suite provides advanced device-specific tracking capabilities, automatically segmenting discount usage across mobile and desktop platforms. The platform generates unique, device-targeted discount codes in real-time, tracks their performance with granular analytics, and helps merchants understand nuanced differences in customer behavior between mobile and desktop channels. With built-in reporting that breaks down redemption rates, conversion metrics, and average order values by device, merchants can make data-driven decisions to optimize their discount strategies.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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