How do I track competitor discount pricing strategies over time?

Track monthly per competitor:

• Date and duration of discount campaign
• Discount depth (% or $ off)
• Products/categories discounted
• Channels used to announce (email, social, site banner)
• Any urgency mechanisms (timer, limited quantity)
• Social engagement on discount announcements

• Increasing discount frequency: May signal margin pressure or inventory overstock
• Deepening discount depth: May signal pricing strategy shift or competitive pressure response
• Pulling back on discounts: May signal margin recovery attempt - their customers may now be receptive to competitor offers
• New discount mechanisms: If competitor adopts timers or behavioral targeting, they're responding to conversion data

Strategic Use of Competitor Intelligence

When competitors pull back on discounting (often a sign of margin damage), their deal-seeking customers are temporarily unserved. This is an opportunity to capture them with targeted offers. Growth Suite's Trigger Campaigns can be activated quickly to capture this window without committing to a permanent discount strategy change.