How do I test different payment methods?

As a Shopify store owner, I've learned the hard way that payment methods can make or break your conversion rates. Last quarter, I noticed something weird—our checkout completion rate was dropping, and I couldn't figure out why. After digging into our analytics, I realized we were limiting customer payment options. Some customers prefer PayPal, others want Apple Pay, and some still use traditional credit cards. By not providing diverse payment methods, we were essentially telling potential buyers, 'Sorry, pay our way or don't pay at all.' This was killing our sales. I needed a systematic approach to test and optimize our payment strategies without disrupting our entire checkout flow. The challenge wasn't just about adding payment methods, but understanding which ones truly resonate with our specific customer base. I wanted a way to track how different payment options impact conversion rates, average order value, and overall customer satisfaction. It's not just about having options—it's about having the RIGHT options that make purchasing frictionless for our target audience.