How do I target non-Black Friday shoppers?

As an e-commerce manager, I'm looking for strategies to capture sales from customers who aren't actively participating in Black Friday shopping. My typical holiday sales strategies seem to only attract deal-hunters, but I want to create targeted approaches that appeal to customers who might be overlooked during this high-competition shopping period. I need innovative methods to differentiate my offerings and attract customers who aren't necessarily waiting for massive discounts but still want a compelling shopping experience.