How do I structure Cyber Monday partner deals?

How to Structure Cyber Monday Partner Deals

A well-structured partner deal defines expectations clearly enough that both parties can execute independently without constant coordination - and evaluates results precisely enough that the arrangement can be fairly assessed after the event. Here is a framework for structuring deals that work in practice, not just in principle.

The Partner Deal Structure Framework

Tiered Deal Structures for Different Partner Types

• Micro-influencer (under 50K followers). Performance commission (10-20% of attributed sales) + exclusive discount code. Low upfront cost, performance-aligned incentive.
• Macro-influencer or publisher (50K-500K). Flat fee + performance bonus above a conversion threshold. Guarantees visibility while rewarding strong results.
• Complementary brand (comparable size). In-kind exchange - dedicated email send for dedicated email send, at agreed audience size. Simple, equitable, no cash changes hands.
• Larger brand partner. You provide a product or audience segment they want access to; they provide a featured placement in their Cyber Monday communication. Negotiate based on the value of what you are giving them access to.

Executing Deal Mechanics with Growth Links

Growth Links handles the technical side of partner deal execution: unique URLs per partner with independent discount configuration, optional cart pre-fill, and landing page customization. Each link tracks performance independently so the post-event review is a data conversation, not a guessing game. Multiple partner links run simultaneously with no conflict - each partner's campaign is fully isolated from the others.