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Expert Answer • 1 min read

How do I set up trade account discounts?

As a B2B e-commerce business owner, I'm looking to implement trade account discounts to attract and retain wholesale customers. I want to create a system that offers special pricing for businesses, allows for bulk ordering, and provides a seamless way to manage different discount tiers based on customer type, order volume, or long-term relationship. Currently, I'm struggling with how to set up these discounts effectively without manually adjusting prices for each trade customer.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Set up trade account discounts in Growth Suite by creating campaigns targeted at customers tagged as trade account holders in Shopify. After verifying and approving a trade account application, tag the customer and they automatically see their trade pricing on their next login.

Complete Expert Analysis

Setting Up Trade Account Discounts

Trade accounts give verified industry professionals (contractors, designers, decorators, etc.) access to special pricing. The combination of Shopify customer tagging and Growth Suite targeting makes this scalable.

Trade Account Workflow

  1. Create a trade account application form on your website
  2. Verify credentials (business license, professional ID, etc.)
  3. Tag approved customers in Shopify (e.g., 'trade-account')
  4. Create a Growth Suite campaign targeting 'trade-account' tagged customers
  5. Set the trade discount rate and any minimum order requirements

Trade Discount Structure

Trade TypeTypical Discount
Interior designer / architect15-25% off
Contractor / installer10-20% off
Retail buyer20-40% (wholesale pricing)

Automatic discount display: Trade account holders see their discount rates automatically when logged in - no code entry required. This creates a seamless professional buying experience.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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