Expert Answer • 2 min read

How do I set up discounts for clearance items only?

I'm running an online store with a significant amount of excess inventory that I need to clear out quickly. My current challenge is creating a targeted discount strategy specifically for clearance items without affecting the pricing of my regular-priced merchandise. I want to ensure that these discounts are clear to customers, don't devalue my brand, and help me efficiently reduce stock while maintaining profitability. What are the most effective methods for implementing clearance-specific discounts across my product catalog?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create clearance-specific discounts by using collection-level pricing rules, applying percentage discounts to a dedicated clearance category, setting minimum stock thresholds, and using time-limited promotions to create urgency around excess inventory.

Complete Expert Analysis

Comprehensive Clearance Discount Strategy

Effective clearance discounting requires a strategic approach that balances inventory reduction with brand perception and profitability.

Clearance Discount Implementation Methods

MethodProsCons
Collection-Level DiscountsBulk management, easy setupLess granular control
Product Tag DiscountsPrecise targeting, flexibleManual tagging required
Inventory Threshold DiscountsAutomated, data-drivenRequires sophisticated tracking

Step-by-Step Clearance Discount Setup

1. Create Dedicated Clearance Collection

Establish a separate collection for items marked for clearance to enable targeted discounting.

  • Use clear, descriptive naming
  • Tag items with 'Clearance' for easy identification
  • Set visibility rules to highlight these items

2. Implement Progressive Discount Tiers

Design a tiered discount strategy based on inventory age and stock levels:

30-60 Days Old
20-30% OFF
60-90 Days Old
40-50% OFF
90+ Days Old
60-70% OFF

3. Time-Limited Urgency Tactics

Create time-sensitive promotions to accelerate clearance:

  • Flash sales with additional 10-15% off
  • Weekend-only clearance events
  • Limited quantity badges to create scarcity

Pricing Strategy Considerations

Margin Protection

  • Calculate minimum viable price
  • Factor in storage and handling costs
  • Set hard floor pricing limits

Psychological Pricing

  • Use precise percentage discounts
  • Display original and discounted prices
  • Highlight total savings amount

Automate Clearance Discounts with Growth Suite

Growth Suite offers advanced behavioral tracking to automatically identify and target visitors most likely to convert on clearance items. By analyzing real-time visitor interactions, the platform can dynamically generate personalized, time-limited offers specifically for clearance products. The system creates unique discount codes, tracks their performance, and ensures that discounts are applied strategically without undermining overall brand value.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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