How do I set up discounts for clearance items only?

Question

I'm running an online store with a significant amount of excess inventory that I need to clear out quickly. My current challenge is creating a targeted discount strategy specifically for clearance items without affecting the pricing of my regular-priced merchandise. I want to ensure that these discounts are clear to customers, don't devalue my brand, and help me efficiently reduce stock while maintaining profitability. What are the most effective methods for implementing clearance-specific discounts across my product catalog?

Muhammed Tüfekyapan · Accepted Answer

Discount-Powered Referral ProgramsReferral programs that use discount codes create a virtuous cycle: existing customers earn rewards, new customers get a first-purchase incentive, and you acquire customers through trust-based peer recommendation rather than paid advertising.Referral Discount StructureRoleIncentiveTriggerReferrer (existing customer)10-15% off next orderWhen referee completes first purchaseReferee (new customer)10-15% off first orderUpon using referral codeHigh-value referrerStore credit instead of % offFor customers with high LTVReferral Program EconomicsReferral CAC is typically 50-70% lower than paid social CACReferred customers have 18-25% higher LTV than non-referred customersTotal cost = referee discount + referrer reward: budget accordinglyTrack referral chain: identify which customers drive the most referralsGrowth Suite: Growth Links create unique referral URLs per customer that auto-apply referee discounts. Email Capture Campaigns can activate referrer rewards upon confirmed referee purchase. Funnel Report tracks referral conversion and compares LTV against other acquisition channels.

How do I set up discounts for clearance items only?

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Muhammed Tüfekyapan

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Use Cases

Role	Incentive	Trigger
Referrer (existing customer)	10-15% off next order	When referee completes first purchase
Referee (new customer)	10-15% off first order	Upon using referral code
High-value referrer	Store credit instead of % off	For customers with high LTV