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Expert Answer • 1 min read

How do I set up conversion tracking in Google Analytics for my Shopify store?

I'm struggling to properly set up conversion tracking for my Shopify store in Google Analytics. I want to understand the step-by-step process of tracking key events like product views, add to cart actions, and completed purchases. My goal is to gain deeper insights into customer behavior, optimize my marketing spend, and understand which channels and campaigns are driving actual revenue. I need a comprehensive guide that covers both Universal Analytics and Google Analytics 4 setup for Shopify stores, with clear instructions and potential troubleshooting tips.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Set up conversion tracking by installing Google Analytics 4 through Shopify's native integration, enabling enhanced e-commerce tracking, configuring specific event parameters, and verifying data flow using Google Tag Assistant and GA4's debug mode.

Complete Expert Analysis

Comprehensive Shopify Conversion Tracking Guide

Implementing robust conversion tracking is crucial for understanding your store's performance and making data-driven marketing decisions.

Google Analytics 4 Setup Steps

StepActionComplexity
1. Create GA4 PropertySet up new Google Analytics 4 propertySimple
2. Install Tracking CodeAdd GA4 measurement ID to ShopifyEasy
3. Configure EventsSet up enhanced e-commerce trackingModerate
4. Verify TrackingTest and validate conversion eventsComplex

Detailed Implementation Process

1. Create GA4 Property

  • •Go to Google Analytics admin panel
  • •Click 'Create Property'
  • •Select 'Retail' as industry category

2. Install Tracking Code

  • •Copy GA4 Measurement ID
  • •Navigate to Shopify admin
  • •Go to Online Store > Preferences
  • •Paste Measurement ID in Google Analytics section

Key Conversion Events to Track

E-commerce Events

  • view_item
  • add_to_cart
  • begin_checkout
  • purchase

User Interaction Events

  • page_view
  • scroll
  • user_engagement
  • session_start

Troubleshooting Tips

  • ✓Use Google Tag Assistant to verify tracking
  • ✓Check real-time reports for immediate validation
  • ✓Ensure no conflicting tracking codes

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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