How do I set up an A/B test for my discounts in Growth Suite?

Setting Up A/B Tests for Discounts in Growth Suite

A/B testing discounts removes guesswork from your optimization process. Instead of assuming that 20% off converts better than 15% off, you measure it. Growth Suite's built-in testing module lets you run these experiments without requiring separate testing tools or developer assistance.

A/B Test Setup Steps

1. Open Growth Suite - navigate to the A/B Testing Module
2. Click Create New Test
3. Define Variant A (control - current offer or baseline)
4. Define Variant B (challenger - the change you want to test)
5. Set traffic split - 50/50 for standard tests
6. Define your success metric: conversion rate, revenue per visitor, or AOV
7. Set minimum test duration (at least 7 days)
8. Launch and monitor until significance is reached

What to Test First

Do not call a winner until you have at least 95% confidence and a minimum of 100 conversions per variant. Ending tests early based on early results is one of the most common A/B testing mistakes - early data is noisy and often reverses.