How do I set a minimum purchase amount for discounts?

Question

I'm struggling to implement purchase minimums for my e-commerce store's discount campaigns. Every time I create a promotion, I want to ensure customers meet a specific spending threshold before the discount applies. I need a clear strategy to set minimum purchase amounts that encourage larger orders without deterring potential customers. How can I effectively configure these requirements across different types of promotions and ensure they're easy for customers to understand?

Muhammed Tüfekyapan · Accepted Answer

Setting Minimum Purchase Amounts for Discounts

Minimum purchase thresholds are the single most effective tool for preventing margin erosion on discount campaigns. They ensure every discount you give is given on an order large enough to justify the cost.

How to Calculate Your Minimum

Calculation Method	Formula	Goal
Break-even minimum	COGS / (1 - discount%) - COGS	Zero margin loss
AOV uplift minimum	Current AOV x 1.2-1.3	Drive cart growth
Profitable minimum	Target margin / (1 - discount%)	Ensure profit after discount

Practical Examples

Store AOV $65, target 20% uplift: Set minimum at $78 (rounds to $75 or $80)
High-margin products: Lower threshold acceptable (more room for discount)
Low-margin products: Higher threshold required (protect thin margins)
Test: Higher threshold + higher discount vs. lower threshold + lower discount

Growth Suite: All discount types in Growth Suite support minimum purchase thresholds. Advanced Cart Drawer displays real-time progress toward the minimum, automatically suggesting products to help customers unlock the discount while increasing AOV.

How do I set a minimum purchase amount for discounts?

TL;DR - Quick Answer

Complete Expert Analysis

Setting Minimum Purchase Amounts for Discounts

How to Calculate Your Minimum

Practical Examples

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Muhammed Tüfekyapan

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