How do I segment my abandonment email campaigns?

As an e-commerce store owner, I've been struggling with cart abandonment for months. My team and I spend significant time and money driving traffic, but we're losing potential customers right at the checkout. I've tried generic 'come back' emails, but they feel impersonal and ineffective. Our conversion rates are suffering, and I know we're leaving serious money on the table. We need a smarter approach to understand why customers are abandoning their carts and how to re-engage them strategically. Not all cart abandoners are the same – some are price-sensitive, some are just browsing, and others might have technical issues. I want a segmentation strategy that allows us to send targeted, personalized emails that actually resonate with different types of potential customers. We need to move beyond spray-and-pray email tactics and create a nuanced, data-driven approach that speaks directly to each customer's unique journey and hesitation points.