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Expert Answer • 2 min read

How do I schedule a discount to start on Black Friday and end automatically on Cyber Monday?

As an e-commerce manager preparing for the holiday shopping season, I need a reliable way to schedule Black Friday and Cyber Monday discounts without manually activating and deactivating promotions. I want to ensure my sales start precisely when intended, minimize administrative overhead, and create a seamless experience for customers. The challenge is finding a method that automatically handles timing across different platforms and prevents missed opportunities or premature discount releases.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

In Shopify, set a start date of Black Friday and an end date of Cyber Monday midnight on your discount. The discount activates and deactivates automatically at those times. For multiple codes across the BFCM window, set the same date range on each.

Complete Expert Analysis

Scheduling Discounts for Black Friday Through Cyber Monday

Shopify's native date scheduling handles BFCM windows cleanly - set once and forget. The discount activates at your specified start time and deactivates at end time without any manual intervention. The only complexity is coordinating the Shopify schedule with your email sends, ad campaigns, and any countdown timers.

Setup Steps

1. Shopify Admin - Discounts - Create discount
2. Set discount parameters (type, value, conditions)
3. Scroll to Active dates
4. Set Start date: Black Friday (e.g., November 28, 12:00 AM)
5. Check Has end date
6. Set End date: Cyber Monday (e.g., December 1, 11:59 PM)
7. Verify time zone in Shopify Settings matches your target time zone
8. Save - the discount is ready

BFCM Coordination Checklist

ElementAction
Shopify discountSet start/end dates in advance
Email campaignSchedule send at or just before discount activation
Countdown timerSet timer end to match Shopify discount end date exactly
Paid adsSchedule ad start to match discount activation

Growth Suite Scheduled Campaigns

Growth Suite's Scheduled Campaigns let you pre-configure your entire BFCM on-site experience - offer type, timer display, targeting logic, and campaign window - so the full on-site discount experience activates automatically at your specified time without requiring manual launch on the day.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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