How do I price bundles vs individual items?

As an e-commerce business owner, I'm struggling to determine the right pricing strategy for product bundles compared to selling individual items. I want to create attractive bundle offers that provide value to customers while still maintaining healthy profit margins. The challenge is finding the sweet spot that encourages customers to purchase more items without feeling like they're being overcharged or receiving a poor deal. I need a systematic approach to bundle pricing that drives sales, increases average order value, and makes customers feel they're getting a genuine bargain.