Expert answer · 1 min read
How do I prevent Black Friday emails from going to spam?
The short answer
In depth
Keeping Black Friday Emails Out of Spam
Email deliverability during Black Friday is under maximum pressure. ISPs see millions of marketing emails simultaneously and apply stricter filtering. Get ahead of it 2-3 weeks before.
| Deliverability Factor | Action | Priority |
|---|---|---|
| Domain authentication | Set up SPF, DKIM, DMARC records | Critical |
| List hygiene | Remove 6-month non-openers before BF | Critical |
| Warm-up sending | Send value emails 2-3 weeks before | High |
| Avoid spam words | No "FREE!!!", "ACT NOW", "URGENT!!!" all caps | High |
| Image-to-text ratio | At least 60% text content in email | Medium |
| Unsubscribe link | Visible and functional (required by law) | Critical |
Test Before Sending
Use Mail-Tester.com or GlockApps to check your spam score before your main Black Friday send. These tools flag deliverability issues before they affect your revenue.
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