How do I prepare for increased holiday abandonment?

As a Shopify store owner in the fashion and beauty space, the holiday season is both my biggest opportunity and my most significant challenge. Last year, I watched in frustration as my cart abandonment rates skyrocketed during Black Friday and Cyber Monday. I invested heavily in Meta ads, driving incredible traffic, but saw conversion rates plummet. My team and I tracked the data obsessively—visitors were adding items to cart but not completing purchases. The seasonal surge brought massive potential revenue, but also massive potential loss. Traditional discount strategies felt scattered and ineffective. We tried generic 'HOLIDAY20' codes, but they seemed to cheapen our brand and didn't create genuine urgency. What we needed was a smarter approach—something that could dynamically target hesitant shoppers, create real-time urgency, and do so in a way that felt personalized and respectful of our brand's integrity. I knew we couldn't just blast discounts indiscriminately, but we also couldn't passively watch potential customers slip away during our most critical sales period.