Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free

Expert answer · 1 min read

How do I plan holiday discount strategies?

As an e-commerce business owner, I'm struggling to develop a comprehensive holiday discount strategy that maximizes revenue without eroding profit margins. I need a systematic approach that creates genuine excitement, drives sales, and attracts both new and returning customers during the critical holiday shopping season. My goal is to design promotions that feel special and urgent, not generic, while also protecting my brand's perceived value and avoiding discount fatigue.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Black Friday discount strategy in Growth Suite should start November 1 with early access offers, peak with your deepest discounts on Black Friday/Cyber Monday, then wind down through the first week of December. Use Scheduled Campaigns for all phase transitions.

In depth

Black Friday Discount Campaign Strategy

Black Friday has become a month-long event rather than a single day. Stores that launch November 1 capture early shoppers before competition intensifies, build email list momentum, and establish the highest-urgency phase during the actual BFCM weekend with established customer relationships.

BFCM Campaign Phases

PhaseDatesDiscountAudience
Early accessNov 1-1410% offEmail subscribers + loyalty members only
Pre-Black FridayNov 15-2615% offAll walk-away customers
Black Friday/Cyber MondayNov 27-3025-35% offAll visitors
Cyber Week tailDec 1-720% off (final chance)Walk-away customers

BFCM Preparation Checklist (4 Weeks Before)

  • Build all BFCM campaigns in Draft mode
  • Set scheduled activation dates for each phase
  • Verify inventory levels for each discounted product
  • Test all campaign creatives on mobile and desktop
  • Pre-build customer service response templates

Growth Suite for Shopify

Put this answer to work in your store.

Growth Suite reads what each visitor is about to do and triggers the right offer at the right second — so the strategy above runs on its own.

Start free trial Book a 30-min demo

14-day free trial · No credit card · Cancel anytime

Keep reading

More answers

All questions

Go deeper

Resources

All resources
Shopify Upselling & Cross-Selling - Growth Suite

Topic ·4 min read

Shopify Upselling & Cross-Selling

Most Shopify stores leave 10-30% of revenue on the table because they do not upsell or cross-sell effectively. This...