Expert Answer • 2 min read

How do I name my discount campaigns effectively?

I'm struggling to come up with effective names for my discount campaigns in my e-commerce store. Every time I create a new promotion, I find myself using generic names like "Sale1" or "10OFF" which makes it difficult to track performance and manage multiple campaigns. I need a systematic approach to naming my discount campaigns that will help me stay organized, make reporting easier, and ensure my team understands what each campaign is about at a glance. What are the best practices for creating clear, descriptive, and manageable campaign names?

Muhammed Tüfekyapan

Founder & CEO

August 25, 2025 2 min

TL;DR - Quick Answer

Effective discount campaign names should follow a consistent structure including date, discount type, target audience, and purpose. Use formats like "2025Q1_15PCT_NewCustomer_Welcome" or "BF2025_FlashSale_Sitewide_24H" to ensure clarity, searchability, and easy performance tracking across your marketing platforms.

Complete Expert Analysis

Strategic Campaign Naming Framework

A well-structured naming convention transforms campaign management from chaotic guesswork into systematic efficiency. Here's how to create names that work for both humans and systems.

Essential Components of Campaign Names

Component	Purpose	Example
Date/Period	Quick temporal reference	2025Q1, JAN25, BF2025
Discount Type	Identifies offer structure	15PCT, 10USD, BOGO, FS
Target Audience	Segments identification	NEW, VIP, RETURN, ALL
Channel/Purpose	Distribution method	EMAIL, SOCIAL, CART, EXIT

Proven Naming Formulas

Standard Format: [Date]_[Discount]_[Audience]_[Purpose]
Example: 2025Q1_20PCT_NEW_Welcome
Event-Based Format: [Event]_[Year]_[Type]_[Duration]
Example: BLACKFRIDAY_2025_FLASH_48H
Product-Specific Format: [Category]_[Date]_[Discount]_[Condition]
Example: SHOES_MAR25_30PCT_MIN100

Best Practices for Scalable Naming

Use Consistent Separators

Choose either underscores (_) or hyphens (-) and stick with them throughout all campaigns.

Implement Version Control

Add _V1, _V2 suffixes when testing variations: SUMMER25_15PCT_ALL_V2

Keep It Under 50 Characters

Ensures compatibility across all platforms and prevents truncation in reports.

Avoid Special Characters

Stick to alphanumeric characters to prevent system conflicts.

Common Abbreviations Reference

Discount Types

PCT = Percentage
USD/EUR = Fixed Amount
BOGO = Buy One Get One
FS = Free Shipping
GWP = Gift With Purchase

Audiences

NEW = New Customers
RET = Returning Customers
VIP = Loyalty Members
CART = Cart Abandoners
INACTIVE = Dormant Users

Automate Your Campaign Naming with Growth Suite

Growth Suite automatically generates systematic campaign names based on your targeting rules, discount parameters, and scheduling. The platform creates consistent naming conventions that include behavior triggers, discount percentages, and time limits, making campaign tracking effortless. With built-in analytics that reference these standardized names, you can instantly identify which naming patterns drive the highest conversions and replicate successful campaign structures with confidence.

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Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist