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Expert Answer • 1 min read

How do I identify which products sell best with discounts?

As an e-commerce manager, I'm struggling to understand which products in my store perform best when discounted. I want to make strategic decisions about promotions that maximize revenue and clear inventory without unnecessarily reducing margins. I need a systematic approach to analyze product performance during sales, identify high-potential discount candidates, and develop a data-driven promotional strategy that boosts overall store performance.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Run A/B tests on discounts by comparing two different offers to separate audience segments simultaneously - for example, 10% off versus free shipping. Measure conversion rate, AOV, and margin impact over a statistically significant period.

Complete Expert Analysis

A/B Testing Discount Offers

Discount A/B testing reveals what actually drives conversion for your specific audience - not what works for other stores. The winning discount type, amount, and framing varies significantly by product category and customer segment.

What to Test

VariableControlVariant
Discount type15% off orderFree shipping
Discount amount10% off15% off
FramingSave $1515% off
Timer duration10 minutes30 minutes

Testing Requirements

  • Minimum sample size: 500 conversions per variant for statistical significance
  • Test duration: minimum 2 weeks to capture weekly patterns
  • Primary metric: gross margin per visitor (not just conversion rate)
  • Segment results by device, traffic source, new vs. returning

Growth Suite: A/B Testing Module enables simultaneous discount tests across visitor segments. Results appear in Funnel Report showing which offer variant generates better conversion and margin outcomes for your specific audience.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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