How do I handle pre-orders for Black Friday?

As an e-commerce business preparing for Black Friday, I'm looking to implement a pre-order strategy that maximizes sales potential while managing customer expectations and inventory challenges. I want to understand the best practices for setting up pre-order campaigns, how to structure pricing and availability, and what technical considerations I need to address to ensure a smooth customer experience. My goal is to create excitement, secure early sales, and minimize potential fulfillment issues during this high-pressure shopping period.