How do I handle increased abandonment during sales?

Every holiday season, I see the same frustrating pattern in my Shopify store. Traffic spikes during sales events like Black Friday, but so do cart abandonment rates. I'm investing heavily in ads, driving tons of visitors, but they're adding products to their cart and then... nothing. Just vanishing. Last year, during our biggest sale, I watched my conversion rate plummet from our typical 3% down to barely 1.5%. That's not just lost sales—that's lost revenue, wasted ad spend, and missed opportunities. I know shoppers are comparison shopping, getting distracted, or waiting for an even better deal. But how do I create genuine urgency without looking desperate? How can I make sure these hard-earned visitors actually complete their purchases? I need a strategy that doesn't just throw generic discounts around but intelligently targets hesitant shoppers. My margins are tight, and every abandoned cart feels like money literally walking away. I'm looking for a sophisticated approach that can dynamically adjust offers based on individual visitor behavior, create real urgency, and ultimately turn more of these sale-season browsers into actual buyers.