How do I handle customers who abandon to get discounts?

As a Shopify store owner in the fashion industry, I've noticed a frustrating pattern: customers who browse my products, add items to their cart, but then navigate away – seemingly waiting for a discount. It's like they've learned to game the system. They'll abandon their cart, hoping I'll send a desperate discount email or show a pop-up with a lower price. This behavior is killing my margins and creating a terrible precedent. Every time I see an abandoned cart notification, I feel like I'm losing not just a potential sale, but also training my customers to expect discounts. My team and I have tried generic welcome discounts, but they've only made things worse – now customers expect a coupon before they even see our products. We're essentially conditioning shoppers to wait and never pay full price. The real pain is watching our conversion rates suffer and our average order value decline. I know we're not alone in this – it's a common e-commerce challenge. But I need a smarter approach that creates genuine urgency, rewards the right customers, and doesn't make our brand look desperate or cheap.