How do I handle Black Friday social media comments?

As a small e-commerce business owner preparing for Black Friday, I'm anxious about managing the flood of social media comments during this high-stakes sales period. I know customer interactions can make or break our brand reputation, but I'm overwhelmed by the potential volume of questions, complaints, and inquiries. I need a strategic approach to handle social media engagement efficiently, maintain a professional tone, and turn these interactions into opportunities for building customer loyalty and driving sales.