How do I handle abandonment during product launches?

I've been working on this killer product launch for months. We've built incredible hype, ran targeted ads, and our email list is buzzing. But here's the nightmare: during our last big drop, nearly 65% of interested customers added items to their cart and then... vanished. Just like that. Poof! These weren't random browsers—these were people who had been following our brand, engaging with our content, and seemingly ready to buy. Each abandoned cart feels like money literally walking away. I know product launches are high-stakes moments. One smooth launch can set your brand's trajectory, but cart abandonment can torpedo everything. We're talking potential revenue loss, damaged brand perception, and wasted marketing spend. I need a systematic way to catch these potential customers at the critical moment—when they're interested but hesitating. It's not just about having a flashy launch; it's about converting that excitement into actual sales. The traditional 'welcome discount' feels generic, and I want something more intelligent, more targeted. How can I create genuine urgency without looking desperate or cheap?