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Expert Answer • 1 min read

How do I exclude new arrivals from discounts?

As an e-commerce manager, I'm looking to protect the profit margins of my newest product lines while still maintaining an attractive overall discount strategy. I want to prevent these fresh inventory items from being included in sitewide or category-level promotions, ensuring they retain their full pricing and don't immediately lose value. What are the most effective methods to strategically exclude new arrivals from discount campaigns without complicating my entire pricing structure?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Exclude new arrivals from discounts by configuring product tags, creating specific collection rules, using platform discount settings, or implementing advanced app-based targeting that automatically prevents discounts on products added within a defined timeframe.

Complete Expert Analysis

Strategic New Arrival Discount Exclusion Techniques

Protecting the profitability of new products requires a nuanced approach to discount management that preserves their perceived value while maintaining overall promotional flexibility.

Exclusion Methods

MethodComplexityFlexibility
Product TaggingLowModerate
Collection RulesModerateHigh
Platform Discount SettingsLowLimited
Advanced App TargetingHighExcellent

Detailed Exclusion Strategies

1. Product Tagging Approach

  • •Create a 'NewArrival' tag for recent products
  • •Configure discount rules to exclude tagged items
  • •Manually update tags as products age

2. Time-Based Exclusion

  • •Set automatic exclusion for products added within last 30-60 days
  • •Use platform or app-level date tracking
  • •Automatically include products in promotions after specified period

Best Practices

  • ✓Consistent Categorization: Develop clear rules for defining 'new arrival' status
  • ✓Automated Management: Use tools that can automatically handle exclusions
  • ✓Periodic Review: Regularly audit your exclusion rules

Streamline with Growth Suite

Growth Suite offers advanced behavioral targeting that can automatically exclude new products from discounts based on sophisticated rules. The platform tracks product addition dates, allows dynamic tagging, and creates intelligent exclusion parameters that adapt to your specific inventory strategy. Its real-time tracking ensures that new arrivals maintain their full pricing while providing flexible management options for your entire discount ecosystem.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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