How do I exclude certain products from discount campaigns?

Question

I'm struggling to manage which products can or cannot be included in my discount campaigns. My e-commerce store has a mix of high-margin and low-margin items, and I want to protect my profitability by preventing discounts on certain products. I need a clear strategy to selectively exclude specific products, categories, or collections from promotional offers without manually adjusting each campaign. What are the most effective methods for implementing product exclusions in my discount strategy?

Muhammed Tüfekyapan · Accepted Answer

Comprehensive Product Exclusion Strategies

Protecting your profit margins while maintaining flexible discount campaigns requires strategic product exclusion techniques. This guide will walk you through multiple approaches to selectively prevent specific products from being discounted.

Exclusion Methods Overview

Method	Complexity	Flexibility	Best Use Case
Native Platform Settings	Low	Basic	Simple stores
Collection-Based Exclusion	Medium	Good	Organized catalogs
Rule-Based Restrictions	High	Advanced	Complex inventories
App-Based Management	Low	Comprehensive	Scalable operations

Detailed Exclusion Techniques

1. Native Platform Exclusions

•Use built-in discount settings to manually select excluded products
•Ideal for small catalogs with few exceptions
•Limited scalability for complex inventories

2. Collection-Based Strategy

•Create dedicated 'No Discount' collections
•Automatically exclude entire product groups
•Easily manage product groupings

3. Advanced Rule-Based Restrictions

•Configure complex exclusion rules based on price, tags, or attributes
•Exclude products meeting specific criteria automatically
•Dynamically adjust exclusions without manual intervention

Exclusion Rule Examples

Price-Based Exclusion

Exclude products > $500

Tag-Based Exclusion

Exclude items tagged 'Limited Edition'

Inventory-Based Rule

Exclude products with < 10 units

Margin Protection

Exclude products with < 30% margin

Automate Product Exclusions with Growth Suite

Growth Suite provides advanced product exclusion capabilities by dynamically analyzing visitor behavior and product performance. The platform allows you to create sophisticated exclusion rules that automatically prevent discounting on specific products based on real-time metrics. By integrating purchase intent scoring and margin protection algorithms, Growth Suite ensures that your discount strategies remain profitable while maintaining the flexibility to create targeted, intelligent promotional campaigns.

How do I exclude certain products from discount campaigns?

TL;DR - Quick Answer

Complete Expert Analysis

Comprehensive Product Exclusion Strategies

Exclusion Methods Overview

Detailed Exclusion Techniques

1. Native Platform Exclusions

2. Collection-Based Strategy

3. Advanced Rule-Based Restrictions

Exclusion Rule Examples

Price-Based Exclusion

Tag-Based Exclusion

Inventory-Based Rule

Margin Protection

Automate Product Exclusions with Growth Suite

Turn This Knowledge Into Real Revenue Growth

+32% Conversion Rate

60-Second Setup

14-Day Free Trial

Muhammed Tüfekyapan

Continue Learning

What patterns exist in my Cyber Monday sales?

Should I analyze historical Cyber Monday data?

What Cyber Monday trends emerged last year?

Email Collection

Use Cases