How do I ensure my discount terms and conditions are compliant?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Ensuring Compliant Discount Terms and Conditions
T&Cs for discount campaigns serve two purposes: legal protection for your business and clear expectations for customers. Both purposes are served by the same thing - complete, clear, accessible terms written at the time of the offer.
Required T&C Elements
| Element | Example Language | Required? |
|---|---|---|
| Offer description | "20% off your order with code WELCOME20" | Yes |
| Expiry date and time | "Valid until March 31, 2026 at 11:59pm ET" | Yes |
| Product eligibility | "Valid on full-price items only; excludes gift cards and sale items" | Yes |
| Minimum purchase | "Minimum order value of $50 required before discount" | If applicable |
| Usage limits | "One use per customer; non-transferable" | Yes |
| Geographic restrictions | "Valid for orders delivered to US addresses only" | If applicable |
| Stacking rules | "Cannot be combined with any other discount codes or promotions" | Yes |
| Right to modify | "[Brand] reserves the right to cancel or modify this offer at any time" | Recommended |
Where Terms Must Appear
- In the offer creative (popup, email, banner): at minimum, expiry date, key restrictions
- In email footer: full T&Cs or link to full T&Cs page
- At checkout: when code is applied, terms must be visible
- In a dedicated campaign T&Cs page: full terms retained for 3+ years after campaign ends
T&Cs Checklist Before Launch
- All material restrictions visible in offer creative (not just T&Cs link)
- Expiry date and time clearly stated with timezone
- Excluded products/categories explicitly listed
- One-use and non-transfer restrictions stated
- T&Cs page created and retained for campaign records
- Customer service team briefed on T&Cs before launch
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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