How do I encourage adding more items before checkout?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
How Do I Improve Email Deliverability?
Email deliverability - whether your emails actually reach the inbox vs spam folder - is the foundation of email marketing ROI. A 95% deliverability rate on a list of 10,000 means 9,500 inbox placements. At 80%, that drops to 8,000 - losing 15% of your revenue potential on every send before anyone even reads your subject line.
Email Authentication Setup (Required)
| Protocol | What It Does | Priority |
|---|---|---|
| SPF (Sender Policy Framework) | Authorizes your email platform to send from your domain | Required |
| DKIM (DomainKeys Identified Mail) | Cryptographically signs emails to verify they haven't been tampered | Required |
| DMARC | Policy for handling emails that fail SPF/DKIM checks | Required (Google/Yahoo mandate) |
| BIMI (Brand Indicators) | Shows your logo in Gmail inbox - brand visibility tool | Recommended |
Deliverability Metrics to Monitor
Spam Complaint Rate (Most Critical)
Target: Under 0.1%. Google and Yahoo's 2024 mandate requires complaint rates below 0.1% or senders face delivery blocks. Even 0.15% can trigger filtering. Check via Google Postmaster Tools weekly.
Bounce Rate
Hard bounces (invalid addresses) above 2% signal list quality issues. Remove hard bounces immediately after each send. Accumulated hard bounces damage sender reputation progressively.
Open Rate Trends
Declining open rates may indicate increasing spam folder placement rather than disengagement. If open rates drop 30%+ suddenly, check spam placement tools (GlockApps, Mail-tester) to diagnose delivery issues.
List Hygiene Best Practices
| Action | Frequency | Threshold |
|---|---|---|
| Remove hard bounces | After every send | Immediately after bounce |
| Suppress non-openers | Quarterly | 180+ days no opens |
| Re-engagement before suppression | Before removal | 3-email win-back for 90-180 day inactives |
| Email validation (new signups) | At capture | Validate format; consider double opt-in |
| Segment by engagement for volume sends | Every major campaign | Send full volume to engagers; reduced to inactive |
High-Quality List Building
Deliverability starts at list acquisition. Growth Suite's Personalized Email Capture Campaigns capture subscribers who have demonstrated genuine product interest through behavioral signals - these high-intent subscribers open at higher rates, complain less, and engage more over time compared to subscribers from generic offers or contests. Building a smaller, higher-quality list consistently outperforms a large list of disengaged contacts for both deliverability and revenue.
Turn This Knowledge Into Real Revenue Growth
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+32% Conversion Rate
Average increase after 30 days
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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