How do I educate customers about automatic discounts?

Question

As an e-commerce store owner, I'm struggling to help my customers understand how our automatic discount system works. Many customers seem confused about when and how discounts are applied, leading to customer service inquiries and potential frustration. I want to create clear communication strategies that explain our discount mechanisms transparently, build trust, and help customers feel confident about the value they're receiving without overwhelming them with technical details. How can I effectively educate customers about our automatic discount process?

Muhammed Tüfekyapan · Accepted Answer

Managing Discount ExclusionsExclusions are as strategically important as inclusions in your discount program. Protecting certain products, customers, and situations from discounting preserves margins and maintains brand positioning for premium items.What Should Always Be ExcludedDedicated buyers: Purchase Intent Prediction handles this automaticallyVIP/Gold loyalty tier customers: Exclude via customer tag ruleAlready-discounted items: Items on clearance or already discounted in ShopifyPremium/luxury line: Brand positioning requires maintaining full priceLow-margin products: Any product below 25% margin should be excludedSetting Exclusions in Growth SuiteExclusions are configured at three levels:Campaign level: Exclude specific collections or product tags from eligible productsCustomer level: Exclude customer segments by Shopify tagGlobal level: Set store-wide product exclusions that apply to all campaigns

How do I educate customers about automatic discounts?

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Managing Discount Exclusions

What Should Always Be Excluded

Setting Exclusions in Growth Suite

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Muhammed Tüfekyapan

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