How do I document successful recovery tactics?

As an e-commerce founder, tracking recovery tactics isn't just a nice-to-have—it's mission-critical for understanding why potential customers slip through our conversion funnel. Every abandoned cart represents lost revenue, and I'm tired of guessing why shoppers bail. My team and I have been wrestling with inconsistent reporting, making it hard to pinpoint exactly what strategies actually work. We're running Meta ads, experimenting with discount offers, and tweaking our product pages, but without solid documentation, we're essentially throwing spaghetti at the wall. I need a systematic way to capture which recovery interventions are moving the needle. Are our time-limited offers genuinely creating urgency? Are our post-purchase upsells actually increasing average order value? Without granular, actionable insights, we're burning ad spend and missing opportunities. My goal is to build a repeatable system that helps us understand customer behavior, track our conversion optimization efforts, and make data-driven decisions that tangibly improve our store's performance.